MASSIMO PORCELLI
Creative Consultant
If you want to communicate
in a + PERSONAL and + EFFECTIVE way,
with + SIGNIFICANT and + INNOVATIVE
marketing attitude,
it' is time to contact a
+ CREATIVE CONSULTANT +
About
Me
+ Hello
I am Massimo Porcelli and, well, I could be the + Creative Consultant + you are looking for!
​
For me, defining myself as + Creative Consultant + means crowning a career that has lasted for more than thirty years, first as a Graphic Designer, then as an Art Director, then again as a Communication Entrepreneur. + Commitment, + Passion + Experience to be the right consultant when you need it more creativity for you and for your company.
​
Today my professional experience is enriched by the collaboration with Flavia Muzi Falconi and her MyCupOfTeaAgency which signs Marketing, Communication, Events and Experience Design projects and the ambitious MyCupOfTea Pop Up/Shop which selects and promotes Niche, Creative Artisans and Designers.
​
+ What I do
Specifically, I create and develop "ad hoc" creative communication plans to optimize your image, to improve your visibility and your awareness, to increase and enhance your business.
​
+ How I do it
You have a story and I know how to tell it creatively: I listen to your needs, evaluate your potential, analyze the commercial context that surrounds you, compare your products and services with those of your competitors.
And finally, after observing everything with a magnifying glass, I fine-tune the creative strategy + suited to the goals we have set ourselves.
My
Skills
Companies
My professional experience derives
from important collaborations with large national and multinational companies.
I followed advertising campaigns for Procter & Gamble, Revlon,
Ultima II, Colgate Palmolive,
Pfizer, Johnson & Johnson,
Simest, Cogedi International,
Galzignano Terme Spa and Resorts.
I worked in communication
(Adv - in Store - BTL - B2B) for
Pampers, Pantene, Oil of Olaz,
Max Factor, Pringles,
Colorstay Makeup, Ultima II Skincare, Wonderbra, Playtex,
Acqua Uliveto, Acqua Rocchetta
and Brio Blu Rocchetta.
Skills for Companies
+ Branding
+ Lines and Products Development
+ Sales Force Communication
+ Communication on the Point of Sale
+ Business-to-Business Communication
+ Newsletter + Direct Email Marketing
+ Partnership + Sponsorship
+ Endorsement
+ Classic Media + New Media Planning
+ PR + Press Office coordination
+ Fairs + Stands
+ Events
+ Incentive
Niche Brands
After so many years alongside
big Companies, it is time for smaller
(but no less important) Brands,
which represent the great value
of Made in Italy and which need to position themselves in the right way
and communicate creatively.
My advice was chosen, among others,
by Mesauda Cosmetics,
Francesca Villa Jewelry,
Galleria Cavour Bologna *,
Amorvero Cosmetics *,
Anlaids Lazio Onlus,
Cuci e Scuci *, Ecopneus.
* In partnership with MyCupOfTea Agency
Skills for Niche Brands
+ Strategic marketing + positioning
+ Naming
+ Branding
+ Corporate Identity
+ Product Development
+ Online presence (website/e-commerce)
+ Social Media Management
+ Influencer Marketing
+ Direct Email Marketing
+ PR + Press Office coordination
+ Showroom activities
+ Fairs + Stands
+ Events
Personal Branding
For over 10 years I have been involved
in the communication of Miss Italia
where I learned the value of personal branding which, through targeted communication activities on
To each Miss elected,
from Cristina Chiabotto to Miriam Leone, my creative research was dedicated
to make her personal characteristics and artistic talent known to the audience.
Personal branding is essential
for all those professionals who want
to be known and recognized
in the right way, balancing their professional characteristics
in the best possible way in a personal
and confidential context.
Skills for Personal Branding
+ Personal Branding
+ Corporate Identity
+ Storytelling
+ Online Presence (website / blog)
+ Social Media Management
+ PR + Press Office coordination
+ Direct Email Marketing
My
Method
3 Reasons
to Work Together
Because thirty years of experience
make the difference
in Creative Consulting.
Years dedicated to solving
the communication problem
of many customers, large and small.
Years dedicated to creativity without
ever losing sight of rationality:
respect for deadlines and budgets;
choice of solutions consistent
with the requests;
development of innovative ideas
and solutions always in line
with the latest communication trends.
Why choose me? Simple!
Because I have a method made up
of 3 important words:
grasp, analysis and creativity.
1) Grasp
There is no communication without understanding
and I believe that, first of all, it is my duty to understand perfectly what you do, how you do it, what is the context
in which you operate, what your goals are.
And (since I have been a Creative Consultat
for many years now), to understand everything
about you I apply the old (but still valid) "SWOT Analysis":
I value your Strengths and your Weakness,
I check the Opportunities and, finally,
I do everything to put you in front of your Threats.
2) Analysis
Many think that it is impromptu, inventive and imaginative but, first of all,
communication is a real science that analyzes many factors and variables.
Ideas also may have laws and principles:
they must be measured, weighed, calibrated, quantified, assembled before being launched
into the orbit of communication.
And you don't necessarily know or want to do all of this. That's why when you can't put your reasoning
in line and you don't find the right way to express yourself, I come into play: your Creative Consultant.
3) Creativity
To jump to the next level, your communication has to be really creative.
I am a "lateral thinker" who seeks and finds
the right solutions to communicate better.
I am on your side, I work with you,
I collaborate closely with your team
but I maintain the right detachment that allows me to see and evaluate all with clarity and objectivity.
And my consulting also has a great value
and a strong aesthetic significance,
because communication is not creative
if it is not beautiful, fascinating, fun, engaging.
​
This is why being a graphic designer
and an art director yesterday is that extra that makes the difference today!
I have worked with:
Keep
in Contact